I'm beginning to suffer from networking burnout. I have been networking in person and virtually at various groups for about two and half years—the last year almost exclusively virtual because of the looney-lockdown.
After hundreds of meetings and a box full of business cards, I feel I know many folks. I have made several friends and new acquaintances. I keep up with the folks I made a special personal connection with on social media. I also have many Linkedin business friends and contacts that I have made.
With all the hours spent in networking events and all the one-on-one's in follow-up, I have seen very little progress in actual business acquisition. I know all this takes time and investment in follow-up and consistent contact. But, I am beginning to think that it's not the best way to prospect for business.
I have done everything the right way and have perfected my 30-second pitch, have a good report and demeanor. I know people buy from those they know, like, and trust, so I work on likability and gaining trust. The golden rule and helping others has been my focus.
Somehow I am now feeling burnout. I hit a wall and am seeing all this as just spinning wheels. Nothing tangible is happening. I am open to suggestions and would value the help of any successful networkers.
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