Occam's razor and the Dollar Shave Club

Occam’s razor can be summarized as such:

Among competing hypotheses, the one with the fewest assumptions should be selected.

In simpler language, Occam’s razor states that the simplest solution is correct. Another good explanation of Occam’s razor comes from the paranormal writer, William J. Hall: ‘Occam’s razor is summarized for our purposes in this way: Extraordinary claims demand extraordinary proof.’



Well, let's look at the Dollar Shave Club concept. First of all, it was a concept to promote less expensive razors. Well, the "Dollar" word was the first sign that one should apply Occam's razor, (pun very much intended). Did it cost only a dollar? Can you get more dollars worth of shaves from a cheaper blade? The answer is irrelevant. The company sold for a billion dollars.

Dollar Shave Club Sells to Unilever for $1 Billion

Why because we think logically and buy emotionally. The commercials were great:

So, in an age where facts don't matter from Donald Trump to Alexandra Ocasio Cortez, it's not what you claim; its how you pitch it that counts. That is of course until logic and Occam are allowed in.