The elevator speech may have originated with Ross Perot. It is said he got on an elevator with an employee. As the doors closed and they were going up 3 floors, he asked the employee what their job was and what the did at the company. It took 30 seconds to go three floors. The employee was still speaking as they got off the elevator after the 3 floors and 30-second ride. Perot turned to the employee and said, "You're fired"! His reasoning was if you are not clear on your what your role and functions are and you can't explain it in 30 seconds you are not clear in your thinking.
Now we can debate the merits of that line of reasoning or not, but the point is you have to give your 30-second speech when that is all the time you have. It must be condensed vivid and to the point.
Here is what I have been working on:
Hi, my name is Dave Rockey. My company is Your Office S.O.S. SOS stands for supported office services. We offer a variety of remote services like virtual admin and business development. If you are drowning in a sea of details call for help! We bring a hundred years of experience to the rescue.
A good lead for me is anyone you know that needs to recover their life and time. Before you drown in a sea of stress: "Call Your Office S.O.S."
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