Fundamentally business hasn't changed in my lifetime. Oh, sure, the products and services have evolved, but business books of the '50s are still relevant when it comes to the fundamentals.
Have a great product at a reasonable price and treat people fairly. It is simple and straightforward. Don't overcomplicate things.
Advertising, prospecting, marketing, sales, etc., haven't changed fundamentally except in the avenues or type of venues that are used to transmit the message.
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